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Content Analysis
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Content Analysis

Four Volume Set
Edited by:
January 2008 | 1 696 pages | SAGE Publications Ltd
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Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.
 
Volume One
What Is Content Analysis? Defining the Methodological Playing Field

 
 
PART ONE: INTRODUCTION: CONTENT ANALYSIS - A QUANTITATIVE TECHNIQUE
Harold D Lasswell
Why Be Quantitative?
 
PART TWO: THE PRECURSORS
W Albig
The Content of Radio Programs, 1925-1935
E Dale
Methods for Analyzing the Content of Motion Pictures
H S Foster
How America Became Belligerent
A Quantitative Study of War News

 
 
PART THREE: THE TAKE-OFF PERIOD: SETTING THE METHODOLOGICAL STANDARDS
Irving L Janis and Raymond H Fadner
A Co-Efficient of Imbalance for Content Analysis
Abraham Kaplan and Joseph M Goldsen
The Reliability of Content Analysis Categories
Abraham Kaplan
Content Analysis and the Theory of Signs
Harold D Lasswell
The Technique of Symbol Analysis (Content Analysis)
Harold D Lasswell
Analyzing the Content of Mass Communication
A Brief Introduction

 
Nathan Leites and Ithiel de Sola Pool
On Content Analysis
Alexander Mintz
The Feasibility of the Use of Samples in Content Analysis
 
PART FOUR: FURTHER METHODOLOGICAL ISSUES
A Ahuvia
Traditional, Interpretive and Reception-Based Content Analysis
Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern

 
David Altheide
Ethnographic Content Analysis
Alexander L George
Quantitative and Qualitative Approaches to Content Analysis
D J Hruschka et al
Reliability in Coding Open-Ended Data
Lessons Learned from HIV-Behavioral Research

 
K Krippendorf
Reliability in Content Analysis
Some Common Misconceptions and Recommendations

 
J Peter and E Lauf
Reliability in Cross-National Content Analysis
R P Weber
Measurement Models for Content Analysis
 
Volume Two
Refining the Playing Field: Methodological Advances

 
 
PART FIVE: AUTOMATED AND STATISTICAL APPROACHES TO TEXT
Peter S Bearman and Katherine Stovel
Becoming a Nazi
Models for Narrative Networks

 
D Bond et al
Integrated Data for Events Analysis (IDEA)
An Event Typology for Automated Events Data Development

 
France Guerin-Pace
Textual Statistics
An Exploratory Tool for the Social Sciences

 
Louis A Gottsclnalk and Robert Bechtel
Computerized Measurement of the Content Analysis of Natural Language for Use in Biomedical and Neuropsychiatric Research
Michael Laver and John Garry
Estimating Policy Positions from Political Texts
J Z Namenwirth
Marks of Distinction
An Analysis of British Mass and Prestige Newspaper Editorials

 
Philip J Stone et al
The Construction of Categories for Content Analysis Dictionaries
 
PART SIX: LINGUISTIC-BASED APPROACHES
Peter Abell
Narrative Explanation
An Alternative to Variable-Centred Explanation?

 
Kathleen Carley
Coding Choices for Textual Analysis
A Comparison of Content Analysis and Map Analysis

 
Roberto Franzosi
From Words to Numbers
A Generalized and Linguistics-Based Coding Procedure for Collectiing Event-Data from Newspapers

 
David G Hays
Linguistics Foundations for a Theory of Content Analysis
David R Heise
Modeling Event Structures
John Markoff, Gilbert Shapiro and Sasha Weitman
Toward the Integration of Content Analysis and General Methodology
Carl W Roberts
Other Than Counting Words
A Linguistic Approach to Content Analysis

 
Sol Saporta and Thomas A Sebeok
Linguistics and Content Analysis
 
Volume Three
Applications: A Focus on Mass Media

 
D Riffe and A Freitag
A Content Analysis of Content Analyses
Twenty-Five Years of Journalism Quarterly

 

 
PART SEVEN: THE PRESS, THE MEDIA AND THE NEWS
 
Class, Gender and Race
R A Clawson and R Trice
Poverty as We Know It
Media Portrayals of the Poor

 
M Jackson, J H Goldthorpe and C Mills
Education, Employers and Class Mobility
P B Johnson, D O Sears and J B McConahay
Black Invisibility, the Press and the Los Angeles Riot
C Law and M P Labre
Cultural Standards of Attractiveness
A 30-Year Look at Changes in Male Images in Magazines

 
N M Malamuth and B Spinner
A Longitudinal Content Analysis of Sexual Violence in the Bestselling Erotic Magazines
 
War and Social Protest
William A Gamson and Andre Modigliani
Media Discourse and Public Opinion on Nuclear War
C King and P M Lester
Photographic Coverage during the Persian Gulf and Iraqi Wars in Three U S Newspapers
Carol Mueller
International Press Coverage of East German Protest Events, 1989
J Yang
Framing the NATO Air Strikes on Kosovo across Countries
Comparison of Chinese and U S Newspaper Coverage

 
 
Health
C Byrd-Bredbenner, M Finckenor and D Grasso
Health-Related Content in Prime-Time Television Programming
A Furnham et al
A Content Analysis of Alcohol Portrayal and Drinking in British Television Soap Operas
 
Religion
R Abelman and K Neuendorf
How Religious Is Religious Television Programming?
P A Kerr and P Moy
Newspaper Coverage of Fundamentalist Christians, 1980-2000
 
Science
M W Bauer et al
Long-Term Trends in the Representations of Science across the Iron Curtain
Britain and Bulgaria, 1946-95

 
F Clark and D L Illman
Content Analysis of New York Times Coverage of Space Issues for the Year 2000
 
PART EIGHT: THE WEB AND THE INTERNET
Tetyana Pudrovska and Myra Marx Ferree
Global Activism in 'Virtual Space'
The European Women's Lobby in the Network of Transnational Women's NGOs on the Web

 
D Dimitrova
Hyperlinking as Gatekeeping
Online Newspaper Coverage of the Execution of an American Terrorist

 
J R Dominick
Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web
S J McMillan
The Microscope and the Moving Target
The Challenge of Applying Content Analysis to the World Wide Web

 
M J Paul
Interactive Disaster Communication on the Internet
A Content Analysis of 64 Disaster Relief Home Pages

 
C B Schwalbe
Remembering Our Shared Past
Visually Framing the Iraq War on U S News Websites

 
 
Volume Four
From Advertising to Protest and Violence: Extending the Range of Applications

 
 
PART NINE: ADVERTISING
J H Ferguson, P J Kreshel and S F Tinkham
In the Pages of Ms
Sex Role Portrayals of Women in Advertising

 
A Furnham and T Mak
Sex-Role Stereotyping in Television Commercials
A Review and Comparison of 14 Studies Done on Five Continents over 25 Years

 
M C Gilly
Sex Roles in Advertising
A Comparison of Television Advertisements in Australia, Mexico and the United States

 
R Humphrey and H Schuman
The Portrayal of Blacks in Magazine Advertisements
K Lindner
Images on Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
Y Min
Intertwining of Campaign News and Advertising
The Content and Electoral Effects of Newspaper Ad Watches

 
J L Naccarato and K Neuendorf
Content Analysis as a Predictive Methodology
Recall, Readership and Evaluations of Business-to-Business Print Advertising

 
D J Ringold and J Calfee
The Informational Content of Cigarette Advertising
1926-1986

 
J Tak, L Lee Kaid and S Lee
A Cross-Cultural Study of Political Advertising in the United States and Korea
 
PART TEN: CULTURE
J D Brown and K Campbell
Race and Gender in Music Videos
The Same Beat but a Different Drummer

 
W Griswold
American Character and the American Novel
An Expansion of Reflection Theory in the Sociology of Literature

 
E Katz et al
Petitions and Prayers
A Content Analysis of Persuasive Appeals

 
B Pescosolido, E Grauerholz and Melissa Milkie
Culture and Conflict
The Portrayals of Blacks in U S Children's Picture Books through the Mid and Late 20th Century

 
 
PART ELEVEN: POLITICAL DISCOURSE
A Cole
Old Right or New Right? The Ideological Positioning of Parties of the Far Right
Matthew J Gabel and John D Huber
Putting Parties in Their Place
Inferring Party Left-Right Ideological Positions from Party Manifestos Data

 
J W Prothro
Verbal Shifts in the American Presidency
A Content Analysis

 
H A Semetko and P M Valkenburg
Framing European Politics
A Content Analysis of Press and Television News

 
 
PART TWELVE: PROTEST AND VIOLENCE: APPLICATIONS OF LINGUISTICS-BASED TECHNIQUES
J Markoff
Peasants Protest
The Claims of Lord, Church and State in the Cahiers de Doleances of 1789

 
Roberto Franzosi
The Return of the Actor
Interaction Networks among Social Actors during Periods of High Mobilization (Italy, 1919-1922)

 

Sample Materials & Chapters

Chapter One Volume One PDF

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