Mark Jeffery Kellogg School of Management, Northwestern University, USA

Mark Jeffery is the Founder and CEO of Aquimo INC, https://aquimo.com. Aquimo is a revolutionary mobile crowd gaming eSports platform for basketball, football, baseball, hockey and all other sports. His management and consulting expertise is in data-driven marketing strategy and execution, enterprise performance management, and unlocking business value from marketing and technology. From 2001 - 2017 Mark served on the faculty at the Kellogg School of Management where he conducted significant research surveying 252 Fortune 1000 firms on strategic marketing performance management, capturing $53 billion of annual marketing spending. He has also surveyed 179 Fortune 1000 firms and 44 Federal Government agencies on IT management best practices, capturing $70 billion of annual IT spending. While he was a professor at Kellogg Mark directed two executive programs, Strategic Data-Driven Marketing and Driving Strategic Value from IT. He also taught in many custom executive programs at organizations including Microsoft, DuPont, Sony, Nissan, and Philips.