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Studying Interpersonal Communication
The Research Experience
Volume:
2
February 1991 | 184 pages | SAGE Publications, Inc
We have all made judgments, inferences, and generalizations
about
interpersonal communication. However, our observations are
merely the
first step in understanding this phenomenon. Studying
Interpersonal Communication examines the systematic empirical
study of interpersonal communication. Ruth Anne Clark lays the
groundwork for understanding systematic procedures, with an
emphasis
on experimental methodology. With this introduction to empirical
study, we can learn to become critical consumers of empirical
research in interpersonal communication and develop critical
thinking
about research questions.
This handy volume is sure to be a welcome addition for scholars,
advanced undergraduate and beginning graduate students, and
professionals in interpersonal/speech communication, social
psychology, research methodology, and sociology.
The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study