Rob Barnes

My primary research interests centre on the successful utilisation of new information and communications technologies by businesses, governments and consumers. I have published five books (one a best-seller for Butterworth-Heinemann) and more than a hundred and fifty articles including those in journals such as Communications of the ACM, the International Journal of Electronic Commerce, Information & Management, European Journal of Marketing, Journal of Marketing Management, Communications of the AIS, Data Base, and Psychology & Marketing