Crisis Management
Leading in the New Strategy Landscape
- William Rick Crandall - University of North Carolina, Pembroke
- John A. Parnell - University of North Carolina, Pembroke
- John E. Spillan - University of North Carolina, Pembroke
Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan's Crisis Management helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be prevented or mitigated in the future.
The second edition emphasizes the importance of managing both the internal landscape (those stakeholders within the organization, such as the employees, owners, and management) and the external landscape (those stakeholders outside of the organization, such as the media, customers, suppliers, general public, government agencies, and special interest groups).
Crisis Management. Leading in the New Strategy Landscape is a textbook oriented mainly to management and communication practitioners. It is divided into eleven chapters, systematized according with a major framework outlined in chapter one. All the chapters present opening cases to illustrate the theoretical contents and end with summary, questions for discussion and exercises. The examples seed along all the chapters illustrate the theoretical content balancing the information with practical cases. As a textbook for students, it may lack densification (particularly for European academia) yet it is suitable for practitioners who want to have a clearer picture of processes and items to help them to take timely decisions.
Great models throughout text and ample case studies.
Plan to adopt Ongoing Crisis Communication by Coombs. What instructor resources come with this text?