Yi Qian

Yi Qian is Assistant Professor of Marketing and the Kraft Research Professor at the Kellogg School of Management, Northwestern University. Professor Qian’s research interests shape around marketing strategies in the context of technology advancement and international trade. She applies this knowledge to propose successful business strategies to secure brand values and Intellectual Property Rights against counterfeits, and to suggest reasonable policies in adopting technology and absorbing foreign direct investments. Prior to joining the Kellogg School, she taught courses on Advanced Econometrics and International Trade and Investments at Harvard University. At the Kellogg School, Professor Qian will teach Marketing Research.