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International Business
Managing Globalization
November 2008 | 736 pages | SAGE Publications, Inc
"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"
—John Stopford, Emeritus, London Business School
Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.
Key Features
- Integrates business topics and environmental analysis into a strategic, global-local framework
- Places current events in focus by covering history and geography as they affect international business
- Includes a unique chapter on global industry and competitor analysis—a common business tool—but a topic not covered in other texts
- Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context
- Focuses on corporate analysis, planning, and internationalization—vital corporate practices rarely covered in other textbooks
- Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses
Accompanied by High-Quality Ancillaries
Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)
Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.
PART ONE: The Globalization Process: Background, Causes and Effects
Chapter 2 Globalization and Worldwide Infrastructure Development
Chapter 3 Globalization Effects on Country Institutions, People, Industries, Business and Consumers
Chapter 4 Globalization and Regional Markets: Geopolitical Analyses
Chapter 5 National Market Analysis
Chapter 6 Analyzing Global Industries and Competitors
Chapter 7 International Strategic Planning and Market Screening
Chapter 8 INTERNATIONALIZATION AND GLOBALIZATION PROCESSES
Chapter 9 Market Entry and Servicing Strategies
Chapter 10 Global and Multi-Market Strategies
Chapter 11 Global and Multi-Market Supply Chain Management
Chapter 12 Managing Cultural Differences
Chapter 13 Localization Strategies: Managing Stakeholders and Supply Chains
Supplements
Instructor Resource Site
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Materials include:
- Power points
- Useful articles, key word search terms, teaching suggestions (e.g. internet exercises)
- Key chapter diagrams for overheads
- Video suggestions
- Short Case discussion question answers
- Test questions
This book very thoroughly covers the IB field, with a specific focus on globablization.
The many case studies make it a great supplemental book for my class that focuses on FDI theories.
Dept Of International Economics & MGMT, Copenhagen Business School
March 27, 2015
This is a comprehensive, if somewhat dense text. It covers 'everything you need to know' about International Business well supported by short case studies from across the globe.
University of Derby Online, Derby University
November 29, 2013
This book gives profound information on historical development of globalization (from exploration, to colonial and modern corporation era). It describes the most important international organisations, regional integration and economic development of separate countries. Different market entry strategies are analysed. The present book of John Hill provides the reader with valuable facts (about the topics stated before) that should be known by any decision maker in corporations. The theoretical analysis is kept, however, a bit limited.
Faculty of Business Admin and Economic, Viadrina European University
May 15, 2013
For students who have not experienced the ways in which the internationalisation of work impacts on organisations this book provides an illuminating guide to the different concepts that they may come across and how to accommodate those different idiosyncracies of different countries. Also very useful for managers taking their first assignment abroad.
Humanities , Croydon College
July 12, 2012
it's a good textbook but will be much better for postgraduate student here rather than our undergrads
Faculty of Admin & Policy Studies, Mara University of Technology
December 14, 2011
The book handels a series of issues and historical challengers of international business. Gives interesting accounts of present business development.
Faculty of Economics, Georg-August University of Göttingen
July 19, 2011
I have recommended the same to my students for understanding Globalisation, International Trade, strategy and managing strategic alliances.
CMI, British Institute of Technology & E-commerce
March 29, 2011
This text is easy to understand for Japanese students who are in the undergarduate 2~3 years
Marketing, Otemon Gakuin University
June 21, 2010
The book is perfect because it has a strong managerial orientation. When you read it, you are always looking forward to read and learn more... it's ideal for students
Dipartimento di Economia e Tecnica Aziendale, University of Trieste
November 16, 2009
Sample Materials & Chapters
Chapter 1 - The International Business Challenge
Chapter 5 - National Market Analysis