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Case Study Research for Business
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Case Study Research for Business



March 2012 | 144 pages | SAGE Publications Ltd
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work.

Key features:

  • Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions.

  • Coverage of contemporary topics such as research ethics

  • Packed with practical examples from all areas of business.

  • Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

  • Additional online material including worked examples, further case studies, structure templates and online readings

 
What Is Case Study Research?
 
Philosophical Assumptions of Case Study Research
 
Developing Your Case Study Research Strategy
 
Access and Ethics in Case Study Research
 
Data Collection
 
Managing and Analyzing Data
 
Quality in Case Study Research
 
Writing and Presenting Your Research

I particularly recommend chapters 2 and 4. Both concern the time consuming but essential preparatory aspects to achieve excellent research which are frequently overlooked or 'bolted-on' by students in their anxiety to get cracking
Toni Hilton
Marketing and Business Strategy, University of Westminster


This book is an invaluable resource for anyone considering or engaging in a case study approach whether they are a final year undergraduate dissertation student, a Masters student or even a PhD researcher. This clearly written and logically structured book is not only informative and comprehensive but combines a rigorous and practical approach to case study research with an approachable style that should appeal to both students and lecturers alike
Dr. Tony Garry
Senior Lecturer in Marketing, University of Otago, New Zealand



Case study research is surrounded by confusion, uncertainty and prejudice. This book provides both a comprehensive understanding and step by step guide that should enable anyone to confidently select and undertake case study based research. With its easy to read format, this text will soon become one of the small handful of 'must have' research texts for students and other researchers
Dr Julie Robson
Director of Enterprise, Business School, Bournemouth University, UK



This is a clearly written text that demystifies the process of undertaking case study research and cogently explains how to undertake a credible and convincing research investigation. Unlike many other case study research texts this book focuses on the needs of Business students (and the expectations of their supervisors and examiners!) and clearly explains the stages involved in undertaking a case study while emphasising the need for meticulous preparation, planning and presentation. The approach used presents key concepts and expectations in a manner and language easily accessible by students including those tackling an Undergraduate dissertation or at the beginning of Doctoral study
Professor Denise Skinner
Dean of Faculty and Professor of HRM, Coventry University



An important and welcome book, which should quite rightly raise the credibility of case study research. Its appeal will be to doctoral students, their supervisors and examiners, who aspire to research contemporary phenomena. This approach to research ,has much to offer from both a rigour and relevance perspective and hence has value for both academics and practitioners
Professor Steve Worthington
Department of Marketing, Monash University, Australia



This is a highly accessible and down-to-earth book. It is packed full of tips and insights, and steers the reader carefully through the theoretical and practical issues involved in trying to achieve academic rigour whilst taking account of practitioner values and benefits. This book should enable even novice researchers to use case study strategy to produce a robust and good quality thesis or dissertation
Rachel Gosling
Dean of Postgraduate Programmes, IFS School of Finance



This text provides much needed guidance for an important area of research - case studies. There are few useful resources in this area so it is with pleasure that I read this book; the writing style is engaging for students, the content is highly credible and the inclusion of quantitaitive data as a source of information makes this a unique text. This book is a must-have for anyone doing case-study analysis (or supervising students who are using this approach)
Professor Rebekah Russell-Bennet
QUT Business School, Queensland University of Technology, Australia




Will be on the recommended list for the new course.

Dr Andrew Whalley
School of Management, Royal Holloway, University of London
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This book provides an idea to use case study for business research.

Dr Chavi Chen
IESEG, School of Management, Catholic University of Lille
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This is a good book on case-study research design. It provides an easy guide and student-friendly language that makes life a lot easier on understanding how and when to apply case-study approach.

Dr Fawaz Baddar
Marketing , IESEG School of Management
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a useful text for general business students.

Dr Janet Astley
Management , York St John University
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This book is of great interest to any student considering possibilities of case studies. Its excellent reading in general, however gives a cutting edge to students pursing qualitative studies namely case studies.

Dr Margaret Mangion
Edward de Bono Institute, University of Malta
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This is a good basic text for those students trying to understand the process of case study research. The appeal of this book is mainly that it caters for the 'needs' of management and business students (which was quite an important factor, since business school students tend to like texts that are aimed at them, rather than texts from related disciplines, e.g. sociology). The explanations are very clear, stages are very clear. I think it is a good supplemental source.

Dr Maria Adamson
Essex Business School, Essex University
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The perfect companion for a case study research design. The book is absolutely focused on case study research, written in accessible language, provides great figures that help you understand visually concepts and processes and provides further reading in every chapter. Your understanding of case study research is guaranteed!

Dr May Seitanidi
Business School, Hull University
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Highly focused and precise, this is essential reading for students who are taking the case study approach to research.

Dr Michael Wynn-Williams
International Business and Economics, Greenwich University
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Highly relevant to the students doing research protects that involve case studies analysis and development.
The material is presented in an accessible form.

Dr Olga Kuznetsova
Mangement, Manchester Metropolitan University
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Sample Materials & Chapters

Chapter One