A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
- Michael Beverland - University of Sussex
- Pinar Cankurtaran - University of Sussex
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.