You are here

This is a test website. For our live site please visit www.sagepub.com

In observance of the 2024 holiday season, Sage offices will be closed Monday December 23rd through Wednesday January 1st. Normal operations, including shipping for orders placed during the closure, will resume on Thursday January 2nd. For technical support during this time, please visit our technical support page for assistance options.

We wish you a wonderful holiday season. Thank you.

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Sustainable Marketing
A Holistic Approach

Second Edition

Mark Peterson - University of Wyoming, USA

Additional resources:

Courses:
Business Ethics | Corporate Social Responsibility | Marketing Management | Marketing Management | Principles of Marketing

September 2021 | 440 pages | SAGE Publications Ltd

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.

This new book:

Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.

Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective.

Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.

Available Formats

ISBN: 9781526494634	Paperback	Suggested Retail Price: $76.00	Bookstore Price: $60.80
ISBN: 9781526494641	Hardcover	Suggested Retail Price: $233.00	Bookstore Price: $186.40
ISBN: 9781529769272	Electronic Version	Suggested Retail Price: $68.00	Bookstore Price: $54.40

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

For assistance with your order: Please email us at textsales@sagepub.com or connect with your SAGE representative.

SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Part I: Macromarketing for Sustainable Marketing

Chapter 1: 21st Century Micro and Macro Issues

Chapter 2: Marketing and Society

Chapter 3: Stakeholders in Marketing

Chapter 4: The Role of Business in Society

Chapter 5: The Role of the State in Society

Part II: Important Factors Affecting Sustainable Marketing

Chapter 6: Globalization and Protectionism

Chapter 7: Contemporary Consumers

Part III: Sustainable Marketing for the Environment

Chapter 8: The Environmental Imperative

Chapter 9: Environmentally Oriented Business

Chapter 10: Sustainable Business Practices

Part IV: Sustainable Marketing for Equity

Chapter 11: Developing Markets

Chapter 12: Poverty Alleviation

Supplements

Click for online resources

study.sagepub.com/peterson2e

Instructor resources:

PowerPoint slides
Teaching guide
Testbank
Essay questions
Resource pack

Preview this book

◀▶➕➖

Sample Materials & Chapters

Chapter 8: The Environmental Imperative

Chapter 9: Environmentally Oriented Business

Sage College Publishing

You can purchase or sample this product on our Sage College Publishing site:

Go To College Site