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Social Media for Journalists
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Social Media for Journalists
Principles and Practice

First Edition


June 2013 | 288 pages | SAGE Publications Ltd

"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News


The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media.  The book gives a thorough guide to principles and practice, including:

  • How to find, write and break stories with social media
  • An online journalism toolkit to get you started
  • Using crowdsourcing to find and follow stories
  • Getting on top of user-generated content
  • The ins and outs of copyright and ethics
  • Building your brand and making money
  • The new economy of journalism and how to get ahead.

More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.

 
Introduction: Networked Journalism
 
PART ONE: THE NETWORKED JOURNALISTS' TOOLKIT
 
Finding the Story
 
Producing Content in a Social Landscape
 
Data Journalism and Crowdsourcing
 
Distributing the Story
 
PART TWO: THE NETWORKED ECOLOGY
 
Citizen Journalism and the Public Sphere
 
Collaborative Journalism and User-Generated Content
 
PART THREE: THE NEW RULES OF ENGAGEMENT
 
Ethics and the Code of Conduct
 
Truth and Verification
 
Journalism and the Law
 
PART FOUR: THE NEW ECONOMICS OF JOURNALISM
 
Freelancing and Building Your Brand
 
Becoming a Media Entrepreneur
 
The Business of Networked Journalism
 
Conclusion: News in a New Media Ecology

 

We are entering the new golden age of journalism - and here is a great resource for journalists wishing to seize its opportunities. This is the book that untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all.

Jon Snow
Channel 4 News

 

This is a brave book. How social media and journalism overlap and interact is a vital area for analysis. It's a rapidly evolving part of the media industry but this book meets the challenge head on - with spirit and personality.

James Blake
Director, Centre for Media and Culture, Edinburgh Napier University

 

Social media has had a profound impact on the news industry. It has revolutionized the way the mainstream media engages with its audiences. It has given journalists incredibly powerful new tools to find, verify and tell stories and opened the means of publication to all. There is no doubt it offers great opportunities but it also poses great challenges and questions. What are the ethics and values of journalism in 2013, who controls the media and how can the traditional, big media build new relationships? This book is an excellent and much-needed guide for any journalist working in an increasingly complex media environment.

David Hayward
BBC College of Journalism

This is a solid introduction to the use of social media in journalism. It outlines the key aspects well and deals with both the theory of their use and how they are used in practice.

Allan Boughey
School of Creative Industries, Edinburgh Napier University
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Wonderful resource for my students. It is easy to follow. I love it!!!

Dr Bevelyn Dube
Mass Communications , University of Venda
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My students found this a very practical, hands on resource to aid them with their professional interaction on and use of social media.

Dr Jane Suiter
School of Communications, Dublin City University (DCU)
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This is an extremely informed and detailed book that will be useful to students of journalism. The authors have taken a broad approach towards evaluating the signficance of social media that encompasses practical and academic considerations. This makes the book useful; across a rnage of modules but also ensures that the most recent developments have been covered. The authors do so in a fluent and engaging way to the extent that students can see the application and signficance of a range of social media towards the contemporary practice of journalism.

Dr Rakesh Kaushal
Journalism , University of the West of England, Bristol
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Social Media for Journalists is very helpful and practical. It is easy to understand and applicable. A good guideline to the course.

Dr Sonia Nelson
Dept of Mass Communication, Sultan Qaboos University
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This is an important area as journalism continues to evolve and develop and is part of the curriculum across practice-based delivery in News Journalism as well as academic discussions in politics and law and regulation subjects.

Elizabeth McLaughlin
Creative & Cultural Industries Research, University of the West of Scotland
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A fascinating and fast changing topic that is well covered in so many ways by this text. It is as bright and lively in its presentation as the topic itself. It covers the two areas of citizen journalism and traditional journalism in an in-depth way that shows how the edges between these worlds are blurring, and it does it so well that it makes it relevant/essential for people working in either aspect of journalism, or those studying either aspect.

Miss Angela Birchall
School of Media, Music & Performance, Salford University
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