Public Relations Writing

An Entry-Level Guide

Especially useful for helping students understand the purpose, structure, and strategic role of common PR materials.

This is a great foundational text that students will find useful. The content is fresh with recent examples of public relations writing at its best. Students will love the examples, templates, and self-assessment tools. This book is a terrific asset for teaching online, since the author does a great job of explaining, demonstrating by example, and testing student skills via a frank, logical approach.

The book is well written, easy to understand and provides examples and templates.

Best book on writing I've run into in a long time.

It's a good overview of writing needs for Public Relations with solid examples. The writing tone is very personable.

A good fundamental look at basic PR writing

Each chapter looks at the past, present, and future of public relations tactics, taking students through the ethical and values-based aspects of a field where sometimes the shortcut leads to danger. The ethical call out sections remind students about the power of public relations in a modern society, ensuring students critically reflect on the power they have as a resource for the news media.

Smith offers a detailed look at the many types of writing needed to create successful public relations tactical pieces. Chapters include excellent and plentiful examples, summarized with a list of things not to do, and include ethics discussion points. It's a well-rounded text that's very appropriate for undergraduate students.