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Communicating Health
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Communicating Health
Strategies for Health Promotion

Second Edition
Edited by:
March 2013 | 248 pages | SAGE Publications Ltd
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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

 
Introduction to the second edition
 
Theories and Models
 
Social and Psychological Factors
 
Reaching Unreachable Groups and Crossing Cultural Barriers
 
Mass Media
 
Information Technology
 
Using Settings
 
Evidence-Based Practice
 
Using Evaluation
 
Bridging Theory and Practice - ten different health promotion campaigns
 
Glossary
 
References

Have not had the time to revise this course... I.e. will keep current litterature this autumn. The impression I have of the book is that it is very good with interesting activities. Will suggest it to a colleague in charge of our Masters programme, and surely consider it for the next time my own course will be given.

Dr Birgitta Falk
Academy of health and working life, Gavle University
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See comment on this book regarding another course.

Dr Birgitta Falk
Academy of health and working life, Gavle University
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This is a wonderful book to enlighten communication students on health promotion and health campaigns. Especially of value is chapter 9 on bridging theory and practice.

Dr Magdalena Krige
Communications , University of O F S
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very good book

Dr Maryam Ba-Break
Nuffield Ctr for Int'l Health & Dev, Leeds University
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Students and lecturers will find this book useful because it is illustrative and an account of a leading authority in the field.. Dr Sam Erevbenagie Usadolo

Dr Sam Usadolo
Department of Communication, University of Fort Hare
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It is a very complete book for a masters degree student

Dr Stephane Sanchez
Health , University of Lyon I - Claude Bernard
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Text layout highlights the key areas of interest to the student activities will act as memory prompts and support the student in their independant learning

Joan Healy
Health, Neath Port Talbot College
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Layout of text is clear and logical. Case studies highlight key learning points. In particular, Chapter 1 on communication, roles and models, Chapter 2 Social and Psychological factors and Chapter 5 on Information technology are very informative.

Joan Healy
Health, Neath Port Talbot College
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An excellent book for the subject of health education- very clear chapters and headings will definitley be using.

Miss Amy Yorke
Health and Social Care, Warrington Collegiate
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A clear and concise book written for those new to health promotion and public health. I have passed this reference on to my students.

Miss Daljinder Virk
Department of Psychology, Coventry University
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