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A well written textbook detailing political marketing concepts.

Mr Michael Parsons

Nice concise review of concepts to complement original scholarship in the field.

Ms Shawn Snidow

I thought that I have posted my feedback long ago! In any case, this is a comprehensive reference volume that will enable student to quickly contextualize political communication. Unfortunately, I moved from Warwick to UWE (Bristol) and was not able to adopt it. However, at the moment I am in the process of validating a Pol Com module for the (2010-11 year) at UWE and, if approved, I will surely adopt this book as supplementary reading. (Please edit accordingly if comments published).

Dr Jose Caballero

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