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A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.
Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.
This text is built for in-class discussions and activities. It helps students develop an entrepreneurial mindset that is important for their careers and has a lot more actionable and assignable exercises for in class and outside of class. It's a flip-the-classroom/hyflex model textbook.
This book provides a good summary of important topics, business cases for students to analyze and engage in, good discussion questions, and mindset activities that will help learners apply the knowledge gained.
The authors' approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here. This is definitely a text I would recommend to my faculty as Department Chair.
The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment.
This book offers a practical, straightforward introduction to business concepts and gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it reinforces that ethics is a part of every aspect of business and helps students think more comprehensively about it.
A textbook with features that help your students learn and understand business better and retain the information longer. I love the simplicity and forwardness of it.
The authors have done a good job of using a variety of businesses of different sizes and types of industries to enhance the concepts.
Timely, relevant, and relatable.
This text covers all the essential areas of business—with a refreshing focus on corporate social responsibility.
Neck's Introduction to Business, Second Edition provides a great overview of the business climate in fresh and relevant ways. Students new to business become aware of the complexities of small businesses as well as excited about the opportunities for their future.
Neck's Introduction to Business, Second Edition takes a fresh, student-centered approach that emphasizes real-world relevance, entrepreneurial thinking, and inclusive storytelling. Instead of just listing business terms and theories, it frames them through practical examples, ethical dilemmas, and diverse case studies that resonate with students from all backgrounds.
This book takes a very modern approach to information systems, entrepreneurial mindsets, and disruptive innovations and differentiation strategies.
The format of the chapters and sections within are laid out in a very easy-to-follow format with examples that are relevant to today's modern world.
