How to Measure Attitudes

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Marlene E. Henerson - UCLA, USA
Lynn Lyons Morris - UCLA, USA
Carol T. Fitz-Gibbon - University of Durham, UK

Volume: 6

Series:
CSE Program Evaluation Kit

December 1987 | 192 pages | SAGE Publications, Inc

Description
Contents

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

Available Formats

ISBN: 9780803931312 Paperback Suggested Retail Price: $105.00 Bookstore Price: $84.00

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An Introduction to the Measurement of Attitudes and Attitude Change

Essential Preliminary Questions

Selecting from Among Alternative Approaches to Collecting Attitude Information

Finding an Existing Measure

Developing Your Own Measures

Questionnaires

Developing Your Own Measures

Attitude Rating Scales

Developing Your Own Measures

Interviews

Developing Your Own Measures

Written Reports

Developing Your Own Measures

Observation Procedures

Developing Your Own Measures

Sociometric Instruments

Validity and Reliability of Attitude Instruments

Summarizing, Analyzing and Displaying the Data

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How to Measure Attitudes

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