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Handbook of Public Affairs
Ethnography for Marketers
Persuasion
Sales Forecasting Management
Fundamentals of Marketing Research
Fundamentals of Supply Chain Management
Effective Advertising
Fables, Fashions, and Facts About Advertising
Service Quality
Dictionary of Marketing Communications
Handbook of Marketing
Survival Math for Marketers
Optimal Database Marketing
The Ultimate Secrets of Advertising
Qualitative Market Research
Qualitative Methods for Marketplace Research
Product Planning Essentials
Handbook of Public Relations
Advertising Organizations and Publications
Constructing Effective Questionnaires
Handbook of Relationship Marketing
A General Theory of Competition
Handbook of Services Marketing and Management
International Advertising
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