Digital Marketing
A Practical Guide to Data-Driven Strategies
- Nick Mattar - Wayne State University, USA
Sage Vantage Learning Platform
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Highlights
- NEW! An AI Literacy module prepares students to engage confidently with today's AI tools through an interactive, outcomes-focused experience—with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students’ intellectual growth.
This textbook is a remarkable fusion of strategic thinking and practical tools, making it an essential resource for students embarking on their journey in digital marketing. The authors' inviting tone, focus on real-world examples, and integration of emerging technologies like AI create an engaging and dynamic learning experience.
This textbook is highly readable with practical advice and clear examples for early stage digital marketers. The history of digital marketing is woven into the text so the reader gains important background context while simultaneously learning about current strategies and resources.
The book provides a nice overview of digital marketing. It also contains a lot of practical advice and strategies that students can use. The book also delves into how to build a successful brand using digital marketing and has a focus on data-driven decisions, strategizing, long-term growth, and analytics.
This text provides a complete road map for those who are interested in learning the most up to date digital marketing strategies with real world examples!
My quest for the perfect textbook to use in my digital marketing experience class has ended.
Provides an overview of digital marketing almost in story format.
It is easy to read and understand, very hands on...like a practitioner's guide.
This textbook is the best I've encountered for my students to learn the concepts and signposts of digital marketing.
This book feels fresh and approachable. It connects digital strategy with hands-on marketing tools in a way students can actually use. The tone is professional but friendly, and each chapter has a clear purpose with examples that reflect how digital marketing really works today. I especially like how analytics and AI are woven into the strategy rather than treated as separate topics.
This textbook offers a clear, student-friendly introduction to digital marketing, with a practical focus on start-ups and small businesses. The authors' approachable tone and well-organized format make complex topics easy to grasp. It’s a strong resource for instructors looking to teach digital marketing in a relatable, hands-on way.