Case Study Research for Business
Key features:
- Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions.
- Coverage of contemporary topics such as research ethics
- Packed with practical examples from all areas of business.
- Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research
- Additional online material including worked examples, further case studies, structure templates and online readings
A really excellent book. An easy to follow yet comprehensively written text.
Highly relevant to the students doing research protects that involve case studies analysis and development.
The material is presented in an accessible form.
Good readable account, will replace Yip as the supplemental case study text
This will make an excellent addition or alternative to the standard work from R Yin
A good handy book for case study planning.
This book provides an idea to use case study for business research.
Great book! Clearly defines how case study research gives value
It is important to be aware of the role that case studies can play in undertaking effective research. This is a useful resource for students doing 3rd year undergraduate research as well as master's and PhD research.
