Survey Research Methods
- Floyd J Fowler, Jr - Center for Survey Research, University of Massachusetts Boston, USA
Applied Social Research Methods
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Excellent book that covers topics that others do not, especially the non-response bias material.
A very useful book that several students have also used.
A particularly useful text, part of the Applied Social Research Methods Series. Though a slim volume, at 171 pages, it is packed with helpful information for creating, administering and evaluating surveys, and as such, really useful for our postgraduate trainees who have to carry out a research project.
Especially useful is the information on how each aspect of a survey can affect the credibility of the outcomes.
Online surveys are included of course, though specific names of commonly available survey sites are not listed in the index e.g. Survey Monkey. The list of strengths and weaknesses for different types of survey should help researches evaluate their approaches with greater awareness. The chapter on ethical issues in survey research should be read by everyone carrying out surveys - it would save ethical committees a lot of time when considering applications for ethical approval.
Really useful in supporting undergraduate research projects
A quite short introduction which covers most of the important issues in survey research. I liked the perspective on total survey error but missed illustrating examples.
This text would be more suitable for a course on survey methods at the doctoral level.
Full of information on data collection which will be of use to students in the modules where they need to conduct their own small-scale study.
This book is a very useful addition to our list of supplementary texts. It is accessible and helpful for students who are new to research.
This is an excellent resource for assisting students and faculty to design high quality survey research projects!
The book arrived too late for me to include it in the course. Will include next time I teach it.
