Create a flyer for "Relationship Marketing"

Other text preferred

Useful text for level 5 and 6 business students

This is a good addition to students core texts.

Chapter 2 of this book is a great source for lively discussions in the seminar. This helps students great to reflect and thereby enter the topic's field.
Chapter 3 is the textual basis for a practical project where students have to analyze an existing company's CRM.
Chapters 5 to 8 are great for different sessions of this program and are a recommended item of this seminar's literature.
Chapter 9 is excellent and is used as the starting point for a couple of final seminar papers!

A very informative book discussing the critically important concept of relationship marketing in the contemporary world.

A very current up to date and useflu study text to engage and develop student thinking into building long term customer relationships both in Consumer and more so B2B market-places
Noted to other tutor colleagues

Fantastic book. My students have benefited lots from it. I would definitely recommend it.

This book is very excellent in terms of its depth and discussion with regards to customer management.

There was a change in teacher. I am not teaching this course for the semester

This is a very good book that will allow the MSc students to gain a deeper understanding of relationship marketing.

Course has been placed on hold. Nothing wrong with the text book.

Other text adopted (Buttle)

'The authors provide an innovative and stimulating perspective on relationship marketing and offer a new angle on the issues facing organizations today in managing customer and client relations. By adopting a consumer experience perspective, it provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. It should be essential reading for anyone interested in relationship marketing, whether practitioner, academic or student' -