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'There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media' - Steve Jones, University of Chicago
Excellent foundational introduction to new media theory.
A few units from this text were used to supplement the main text (Applying Communication Theory in Professional Life) as this text gravitates towards media and technology. It proved to be very useful for students who wished to critically explore and research the notions of human communication and technology.
